Launching a sophisticated eCommerce experience for the modern woman


The team behind The Forme believe in empowering women in their style choices, offering a carefully curated range of bespoke products that are stylish, sophisticated and elegantly refined. Inspired by this ethos, Frank Digital designed an online shopping destination that delivers a seamless experience across all facets of the brand.

Design Process

Working with the client’s brand agency, Frank developed a complete digital strategy, defining the entire architecture, user experience and interface interactions across all facets of the shopping journey. Our aim was to celebrate the quality of the brands and enable effortless engagement throughout the experience.

Powerful eCommerce solution

Building upon the Shopify engine, Frank’s development team crafted a completely bespoke eCommerce experience, delivering a sophisticated solution that is powerful, scalable and robust.

Mobile-first, naturally

As with all of our eCommerce projects, we designed our solution to be mobile-first, ensuring that the experience flows elegantly across all screen sizes. With mobile eCommerce now accounting for nearly 40% of total sales worldwide, our approach has ensured The Forme is set for continued success.

Enabling strategic brand growth

At Frank, we think beyond the initial product design to ensure continued growth and engagement. In collaboration with the team behind The Forme, we designed a complete digital strategy for customer engagement and SEO, driving engagement and achieving ongoing success for our client.

Brand Partnership: Bullet Studios