Federation Square

A beautiful showcase of the best things to see and do at FedSquare.

Project Overview

Federation Square is the heart and soul of Melbourne. A modern piazza, home to major cultural attractions, world-class events, tourism experiences, restaurants, bars and specialty stores.

The Challenge

How do you breathe new life into Fed Square’s digital home? The new FedSquare.com needed to prioritise ease of use for users and administrators, and enable content to be syndicated across diverse digital touchpoints.

The Solution

An intuitive, responsive design ties in with Fed Square’s ‘digital first’ strategy. Using Wordpress as an API generator allows event and location content to be seamlessly integrated into onsite kiosks. It also enables visitors to create and access custom itineraries from any device, and print them out at the Fed Square information desk.

Desktop Environment

We added clean, responsive grid elements, adaptable content layouts and subtle hover effects; all compliant with AA accessibility standards.


We used the custom Google API to offer a bespoke glimpse of Fed Square’s events, giving users a unique way to plan their next outing.

Responsive Mobile Experience

Simplify your next visit to Fed Square with stunningly simple, thoroughly pleasing content elements that serve you the essentials while you’re on the go.

Powerful UI

Creative and enthusiastic; yet fun and affordable: UI elements that will spark your next big day out.

FS Red Primary
FS Yellow #f5b758
FS Beige #ead1b2
FS Light Green #c1cdb9
FS Medium Green #7eaa8c
FS Turquoise #45949f