AMP Capital

Digitally transforming one of the world's leading investment management companies.

Project Overview

AMP Capital has some of the best and brightest in their ranks, with world-leading expertise within their team of investment managers and economists. The problem was their old digital experience did not align with their ability—and was a long way from a “market leading experience”. Further, it did not effectively provide the business a better understanding of their users. Digital transformation was in dire need.

The Challenge

With such a wide reach, across Australia, New Zealand, Asia, Europe and into the US and Middle East, the biggest challenge was engaging stakeholders across the business to set the foundations for a coherent customer experience that could expand as the business did.

The Solution

We undertook a massive overhaul, upgrading their digital ecosystem to an industry leading marketing solution built on the Adobe Experience Manager, with deep Salesforce Sales and Marketing Clouds integrations.

User-driven experience

A customer centric, personalised web experience helps assist users to find the most appropriate investment opportunities, and clearly articulate complex offerings.

Personal Assistant

The personal assistant learns who you are based on implicit and explicit interactions, providing you with quick access to the most relevant information and services for your situation.

Immersive Real Asset Tool

Clearly articulating the breadth of assets under management worldwide, and the investment opportunities that can be had through the AMP Capital funds.

Dynamic Insights Hub

The team at AMP Capital are leaders in their respective fields, with a wealth of knowledge and insights at the heart of all they do.

Custom Iconography Suite

It’s the little things (like our custom designed iconography) that add subtle cohesion and polish to a beautiful experience.

Intuitive Mobile Experience

The new website is fully responsive across desktop, tablet, and mobile, with intuitive optimisations made especially for the mobile experience.