AMP Capital
Project Overview
AMP Capital has some of the best and brightest in their ranks, with world-leading expertise within their team of investment managers and economists. The problem was their old digital experience did not align with their ability—and was a long way from a “market leading experience”. Further, it did not effectively provide the business a better understanding of their users. Digital transformation was in dire need.
![](/img/case-studies/amp/ipad.jpg)
The Challenge
With such a wide reach, across Australia, New Zealand, Asia, Europe and into the US and Middle East, the biggest challenge was engaging stakeholders across the business to set the foundations for a coherent customer experience that could expand as the business did.
The Solution
We undertook a massive overhaul, upgrading their digital ecosystem to an industry leading marketing solution built on the Adobe Experience Manager, with deep Salesforce Sales and Marketing Clouds integrations.
![](/img/case-studies/amp/solution.jpg)
User-driven experience
A customer centric, personalised web experience helps assist users to find the most appropriate investment opportunities, and clearly articulate complex offerings.
![](/img/case-studies/amp/user-driven.jpg)
Personal Assistant
The personal assistant learns who you are based on implicit and explicit interactions, providing you with quick access to the most relevant information and services for your situation.
![](/img/case-studies/amp/assistant.jpg)
Immersive Real Asset Tool
Clearly articulating the breadth of assets under management worldwide, and the investment opportunities that can be had through the AMP Capital funds.
![](/img/case-studies/amp/asset-tool.jpg)
Dynamic Insights Hub
The team at AMP Capital are leaders in their respective fields, with a wealth of knowledge and insights at the heart of all they do.
![](/img/case-studies/amp/insights.jpg)
Custom Iconography Suite
It’s the little things (like our custom designed iconography) that add subtle cohesion and polish to a beautiful experience.
![](/img/case-studies/amp/iconography.jpg)
Intuitive Mobile Experience
The new website is fully responsive across desktop, tablet, and mobile, with intuitive optimisations made especially for the mobile experience.
![](/img/case-studies/amp/mobile-experience.jpg)