A’kin Rosehip Oil
Project Overview
A’kin combines the strengths of nature and science to harness the power of purity, for skincare you can really believe in.
The Challenge
How do you build on a small but passionate user base, to introduce an authentic product to the rest of Australia?
The Solution
We concepted, designed and developed an advocacy campaign to capitalise on the passionate A’kin user base. Our scalable campaign platform is also adaptable for other products.
Advocacy Video
Brands are like people, if nurtured in the right way they can become powerful, well respected and persuasive beings. The A’kin brand advocacy video was built to convey the raw emotion of personal experience, and shot in stunning HD quality.
Results That Delivered
The campaign more than doubled A’kin Rosehip Oil sales during the campaign period, with more than 3500 people sampling the product along the way.
200%
Increase in Sales
3500+
Sample Sign-Ups
638
5 Star Reviews