SYDNEY, NSW: Aqualand Australia has partnered with Sydney-based agency, Frank Digital for the creation of a bespoke campaign microsite launching the company’s flagship Darling Island residential development, ‘The Revy’.
The digital campaign forms part of Aqualand’s seamless, multi-channel strategy to drive sales for emerging projects. As the primary element in the sales campaign, Frank’s microsite needed to reflect the century-old heritage and distinct identity of this truly unique address.
Appealing to Sydney’s growing post-modern nostalgia for the past, The Revy has one of the city’s few surviving vertical warehouse designs with its unique story re-told for website visitors.
Over one hundred years old, the building previously served the Royal Australian Navy. Its redevelopment by Aqualand will cater for those looking to enjoy a luxury lifestyle on the prestigious Sydney Harbour foreshore.
The Revy’s adaptive reuse was designed in a collaboration between PTW Architects and Smart Design Studio. Aqualand Australia has also engaged the high profile and highly fashionable interior architect, Blainey North.
According to North, “The Revy’s regal grandeur is something new buildings simply cannot match.”
The project follows Frank’s success in the design and implementation of Aqualand’s new corporate website (www.aqualand.com.au). The site was launched to showcase the company’s growing portfolio and to demonstrate thought leadership through the creation of a dynamic content hub that also includes electronic communications to drive new development sales and return customer journeys.
The Aqualand assets build on Frank Digital’s phenomenal success in 2015, having already delivered on a string of exciting new accounts. These include Ambulance Victoria, Dennis Family Homes, What’s On City of Sydney and Fedsquare.com, which won the Webby Honoree Award for best events website.
Frank specialises in crafting high-end digital user experiences across websites, mobile applications and digital campaigns.