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Exciting news – Frank is to join Jaywing!
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Exciting news – Frank is to join Jaywing!

We’re really excited to tell you that we’re about to become part of a bigger family as we’ll be joining Jaywing.

Jaywing is a major data science led agency that is headquartered in the UK and is listed on the London Stock Exchange.  Jaywing already has a growing presence in Australia, with significant expertise in SEO, paid online media, CRO and data science – we hope you agree, a great fit with what we do here at Frank.

Jaywing has made some impressive advances in marketing technology and artificial intelligence recently, giving clients a serious competitive edge – something our clients will also be able to take advantage of.

The completion of the deal is expected in the next couple of weeks and we will also be moving to the Jaywing office in North Sydney.

Below is the press release from Jaywing:

Jaywing to expand in Australia with acquisition of Frank Digital

Today, data science led marketing agency Jaywing has announced its intention to expand its Australian operations with an agreement to acquire Australian digital agency Frank Digital.


Jaywing has been growing its presence in Australia steadily in recent years and in July 17, Jaywing plc reported it was seeing growth in Australia outstrip that of its main market in the UK. The move will bolster its scale and widen both its services and client-base.

Frank Digital’s clients include, AMP Capital, Merivale, Bauer Media, City of Sydney, Western Sydney University and CanTeen.

Rob Shaw, CEO, Jaywing plc, said, “Frank Digital is a hugely complementary business to our existing operations. Frank Digital’s reputation for quality, creative story-telling and exemplary technical skills in web and application development combined with our deep data-driven specialisms in search and online media mean we’ll be able to bring a rounded, consultative proposition both to existing and new Australian clients.”

Matt Barbelli, Founder, Frank Digital, added, “We’ve known the guys at Jaywing for many years and are delighted to be joining the team. And while we have worked together a number of times already, such as for Campos Coffee, there is plenty of opportunity to bring considerable additional expertise to each other’s clients. With access to products such as those in Jaywing Intelligence, we’ll be able to offer advanced tracking, data collation, analysis and artificial intelligence to our clients, giving both us and them real competitive advantage. Together, we will present an agency of significance but with all of the zeal of an independent – the best of both worlds for clients and our people alike.”

Chris Pittham, Managing Director, Jaywing Australia, concluded, “Tom and I are really excited about this next chapter for Jaywing in Australia. We’re looking forward to Matt and his team joining us. It’s great news for both our people and our clients. Frank Digital produces truly beautiful work and the fact that they really understand what we do means we can offer the very best advice and service to our combined clients.”

The conclusion of the deal will see Frank Digital co-located with the existing Jaywing business in North Sydney.

Accompanying image: Pictured left to right: Tom Geekie, MD, Jaywing; Matt Barbelli, Founder, Frank Digital; Chris Pittham, MD, Jaywing.


Notes to editors

About Jaywing

Jaywing plc is a UK-based AIM-listed agency and consulting business with a marketing technology division, Jaywing Intelligence. Jaywing launched in Australia in March 2017, following its acquisition of Digital Massive in July 2016, and has reported strong growth in Australia.

Jaywing is home to over 650 of the best thinkers across creative, technology and data science, with over 1 in 10 of its people a highly experienced data scientist.  Jaywing Intelligence uses Artificial Intelligence and Virtual Reality to analyse, model and deliver decisions on huge volumes of real time data across a range of marketing applications.

Jaywing has a highly collaborative model and impressive academic links, such is its relationship with Imperial College London’s Data Science Institute, where research into emotional responses into marketing stimuli involves the use of advanced technology, including the DSI’s impressive Data Observatory facility and advanced neuroimaging kit.

Jaywing works domestically and internationally with a number of blue chip clients, including Pepsico, Castrol, Wedgwood and HSBC.

About Frank Digital

Frank Digital creates beautiful websites that accelerate digital transformation for Australia’s leading companies, organisations and brands.

Named by Awwwards as one of Australasia’s most innovative digital agencies, Frank Digital harnesses the power of strategy, creativity and technology so our clients can continue to evolve.

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