McCabes Lawyers

A corporate website for a legal services firm with the courage to think differently.

Project Overview

Balanced with a strong internal emphasis on culture and values; McCabes’ lawyers combine innovation with commercial savviness, but were lacking the digital presence to match.

The Challenge

How do you stand out in a crowded marketplace, while conveying the values that remain true to your brand? How do you show your flair, while demonstrating your credibility? Celebrating their 25th year in 2016, McCabes needed a fresh approach that would reinforce their reputation as one of Australia’s leading law firms.

The Solution

During the workshop stage, Frank identified various business areas that deserved prominence, and was able to refine and simplify the website structure so users were not overwhelmed with information. Rather, our goal was to introduce the concept of ‘just enough content, just in time’ so that users were able to gain an instant familiarity with the McCabes brand, access key personnel quickly, and engage with helpful content.

Desktop Environment

We scrubbed-up well with a super clean, minimal style throughout; added versatile content elements and sleek visual breakouts.

Beautiful Mobile Experience

Responsive content elements, from landing to inquiry.

Powerful UI

Fun and fresh; Energetic candy-pop UI elements that emphasise people, culture and distinction.

Dark Grey Primary
McCabes Pink #de4560
McCabes Teal #1cb1af
McCabes Purple #a34698
McCabes Blue #1db0d9
McCabes Orange #f38034